EXPERTISE
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Branding
Your brand is more than a logo. It is the promise you make and the experience people have with your organization.
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I have led transformative rebrands for high impact organizations including Lakeshore Advantage and most recently the Cities Initiative’s Annual Conference. Every project begins by uncovering the core of who you are. Your values, your purpose, and the voice that connects with your audience.
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From there, I build brand systems that are clear, cohesive, and built to last.
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From logo development to full brand guidelines, I design visual and verbal systems that bring your story to life across every touchpoint. The result is a brand that feels authentic, consistent, and memorable.
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Brand Identity · Brand Strategy · Messaging Development · Visual Guidelines · Campaign Creative · Collateral Design
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Communication
Clear, consistent, and compelling communication sits at the center of every successful brand.
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With a background in strategic communications, I design and execute campaigns that support business goals while connecting with real audiences across multiple platforms.
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Recently, I led two bi national press conferences featuring major city mayors including the Mayors of Toronto and Chicago. These events generated more than 100 media placements and demonstrated the power of strong messaging and thoughtful coordination.
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From storytelling and content development to stakeholder engagement and social media strategy, I offer end to end communication support that is both creative and strategic. Whether you are launching a new initiative, growing visibility, or building long term credibility, I help shape communication strategies that evolve with your goals and deliver real results.
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Strategic Marketing Consultation · Media Relations · Social Media Management · Video Production · Content Development · Communication Strategy · Event Promotion · Data Driven Storytelling
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Design
Graphic design is a collaborative process. It starts with listening and understanding what you want to communicate.
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Strong design is about more than making something look good. It requires an understanding of color, hierarchy, typography, balance, and movement. It also means thinking about the audience, the message, and how the final piece will be produced.
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With more than ten years of professional experience and a degree in graphic design, I create thoughtful layouts and visual systems for both print and digital media. My goal is always the same. Clear communication, strong visuals, and work that reflects the quality of your organization.
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Apparel · Brochures and Catalogs · Websites · Marketing Materials · Billboards
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Engagement and Event Planning
Great events bring people together around meaningful ideas.
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I plan and lead events that connect communities, spark conversation, and support real outcomes. This includes economic development panels, community engagement events, and policy focused gatherings.
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I helped coordinate a historic delegation of United States and Canadian mayors and First Nations leaders to Washington, DC for Great Lakes Day. During this visit, the delegation participated in more than twenty meetings with Congressional leaders, senior administration officials, and business representatives to advocate for cross border collaboration and oppose broad tariffs on Canadian goods.
Whether in person or virtual, I provide full event support from concept and planning to speaker coordination and post event reporting. The goal is always the same. Events that are organized, purposeful, and aligned with your mission.
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Event Concept Development · Logistics Management · Speaker and Panelist Coordination · On Site and Virtual Management · Stakeholder Engagement · Post Event Impact Reporting