To mark two decades of economic impact, Lakeshore Advantage hosted its largest Annual Meeting to date—celebrating its 20th Anniversary while unveiling the launch of its newest project, The Next Center. As Event Coordinator and Creative Lead, I directed the full creative vision and execution of this milestone event, ensuring every detail reflected the organization's legacy, energy, and future-forward focus.​
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I was responsible for the event branding, which included custom graphics, signage, and a printed event program that guided guests through an evening of celebration and inspiration. I also created branded giveaway items that aligned with the organization's identity and message, adding a thoughtful, tangible touch to the experience.
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My role extended into video production, where I collaborated with a production team to write scripts and conduct interviews for two original videos.
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The event itself featured a full auditorium, dynamic speakers, and video showcases. I managed all AV coordination, ensuring smooth transitions and technical excellence throughout the program.
This event not only captured the past and future of Lakeshore Advantage—it demonstrated my ability to blend design, strategy, and execution into a seamless, high-impact brand experience.
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