At Lakeshore Advantage, I led the creative strategy and full-scale event marketing for a diverse portfolio of high-profile events that elevated our brand, strengthened community relationships, and supported regional business growth.These included Developer Day, strategic planning sessions, panel discussions, and economic development milestones such as groundbreakings. Each event was an opportunity to create meaningful engagement with investors, business leaders, and the broader community.
I managed every aspect of the marketing process—before, during, and after the event—to ensure both a professional experience and measurable impact. Each event played a critical role in advancing Lakeshore Advantage’s mission, whether that meant showcasing regional talent, announcing a major project, or aligning internal teams around shared strategic goals.
This work combined my expertise in branding, storytelling, and logistics coordination to ensure every event was not only beautifully executed—but strategically aligned with the organization’s mission and values.
