Clean Ocean Clothing was a purpose-driven apparel brand I founded in 2018 focused on ocean conservation, sustainability, and plastic pollution awareness. I led every aspect of the brand, including creative direction, social media strategy, product design, photography coordination, website management, and customer experience. The brand combined hand-printed apparel with environmental storytelling, using fashion as a platform to spark conversations about plastic pollution and sustainability.

 

Instagram served as the primary marketing platform, where I created and managed all content, campaigns, and community engagement strategies. Within the first year, the brand organically grew to more than 3,000 followers through consistent storytelling, branded photography, ambassador collaborations, tagged user-generated content, and an engaged online community. I also developed and managed a brand ambassador program that encouraged social sharing, community interaction, and product promotion across multiple audiences.

 

Inspired by the ocean, the Great Lakes, and environmental advocacy, each piece of apparel featured original hand-printed artwork designed to raise awareness around the overuse of plastics and the importance of protecting our waterways. The business blended creativity with impact, donating 10% of all proceeds to Plastic Pollution Coalition to support ongoing environmental initiatives and education efforts.

— Brand Creation & Creative Direction

— Social Media Strategy & Content Creation

— Instagram Growth & Community Engagement

— Brand Ambassador Program Development

— Apparel Design & Screen Printing

— Website & Online Store Management

— Photography Coordination & Art Direction

— Sustainability & Cause-Based Marketing