Contracted through Kindred Marketing, I helped lead the rebrand and creative transformation of Port City Credit Union, repositioning the organization for a younger, digitally driven audience while maintaining the trust and credibility expected from a financial institution.

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The project focused on evolving the credit union from a traditional banking brand into something more approachable, optimistic, and community-focused for Gen Z and emerging young professionals entering the financial space for the first time.

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I developed a modern visual identity system that included a refreshed logo, typography, color palette, and supporting brand assets designed to feel clean, welcoming, and highly adaptable across digital and physical touchpoints. In addition to the identity system, I designed and developed the organization’s new website experience, helping modernize the online member journey with a more engaging and accessible interface.

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The rebrand extended across multiple applications including branded merchandise, stationery systems, internal communication templates, email signatures, and supporting marketing collateral to ensure a cohesive and recognizable brand presence across the organization.

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The final result was a contemporary, lifestyle-driven financial brand that helped Port City Credit Union stand apart in a competitive market while creating stronger connections with a younger audience.

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portcityfcu.com