Annette Whittley founder of ASB hospitality has a passion for the industry lead her to start ASB Hospitality in 2019. Annette is passionate about building a strong a foundation for the teams she works with. She believes in lifelong learning and specializes in building leadership and service teams product knowledge, service skills and the development of great systems. When the basic fundamentals are in place hospitality magic can happen and life long memories made!

Annette has spent some of her career in Hawaii and loves the Hawaiian word is "IMUA." Imua (ee mooh ah) - In the native Hawaiian culture, “Imua” means “to move forward” or “to move ahead” toward a goal. I took a necklace of Annette's and incorporated the word Imua into the Hawaiian design. 

Brand Identity and Strategy

Logo Design

— Business Cards

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