I built the brand and communications foundation for Congressional Country Club from the ground up—modernizing a legacy identity rooted in more than 100 years of history. This included reimagining and refining the club’s iconic logo, developing a comprehensive brand and communications strategy, and establishing clear standards for use across all touchpoints, including the pro shop experience.

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At the core of this work was a robust brand style guide designed to unify more than 20 departments under a single, cohesive vision. The result is a consistent, elevated brand presence that honors tradition while supporting a modern, member-facing experience.

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