NOW BOOKING SELECT PROJECTS
The 2016 Culture Book was a heartfelt and high-impact piece created to celebrate the spirit, dedication, and traditions of a historic country club and its 500+ team members. With over 500,000 collective hours worked annually, the team’s passion and excellence deserved to be captured and honored in a meaningful way.
I led the full creative direction of this year-long project, beginning with developing the theme in collaboration with the General Manager, and continuing through every phase—from quote and photo collection to design, layout, and print production.
I also crafted a special staff celebration presentation to unveil the book and honor the team’s contributions, turning the final piece into a tool for recognition, connection, and cultural pride.
This project demonstrates my ability to lead long-form storytelling and design efforts, transforming everyday moments into a powerful narrative that reflects the heart of an organization.
