Sanctuary Inn and Conference Center

The Sanctuary Inn and Conference Center

The Sanctuary Inn and Conference Center was formerly the Holiday Inn of Alpena. Our client was looking to rename and rebrand the Holiday Inn. The concept for the logo was to show elegance and relaxation. In this case, a swirled “s” appears in the middle of an oval shape. The use of large white negative space was extensively incorporated into all pieces.

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Sanctuary Inn Lobby Sign